While similar in some ways to a resume, a LinkedIn profile page is truly a unique entity and offers a number of creative ways for you to shine and promote yourself professionally.

Similar tools are already available in other apps, so the functionality will be similar, but it’ll be handy to have the same in LinkedIn specifically.Īnd finally, LinkedIn users will also now be able to share their newsletter links in the ‘Featured’ section of their profile, which will include a ‘Subscribe’ button, providing another way to attract sign-ups.Time and time again, I hear people refer to their LinkedIn profiles as an online resume. LinkedIn’s also added a new video trimming option in the mobile app, providing another way to customize and improve your video content. The capacity to glean more insight into your contributions could be a handy addition in this respect. Groups, in general, remain a questionable element on LinkedIn, though some groups are highly engaged, and offer a lot of value to their members. “Going forward, you can access group post analytics like you would for any other post – by clicking on ‘view analytics’ under your group content.”

In addition to this, LinkedIn has also added new analytics for group posts, which will enable users to view engagement data for their group shares from their post. There’s a range of ways the option could be used, and it’ll be worth considering what you want that link to be, and how you can use it to enhance your LinkedIn presence, and ideally, drive more referral traffic.

Linkedin profile sign up